• Susan Fisher

How to handle the media

Updated: Mar 31

Speaking to the media is one of the most counterintuitive things you will ever do. Just being yourself is not enough.

A media interview is less about a conversation with a reporter and more about talking to the viewer in the most authentic way possible but staying on point.



Think before you speak. You must always have a point.


Stay on Message


Think of your appearance as a platform to express your main messages coherently not just to answer questions.


Prepare for all questions – particularly the hard ones.


Package your information so that it is media-friendly and helps them “feed the beast” with stories which are newsworthy, containing detail and colour.


Practice out loud before you go on.



Susan Fisher

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