How to handle the media
Updated: Mar 31, 2020
Speaking to the media is one of the most counterintuitive things you will ever do. Just being yourself is not enough.
A media interview is less about a conversation with a reporter and more about talking to the viewer in the most authentic way possible but staying on point.
Think before you speak. You must always have a point.
Stay on Message
Think of your appearance as a platform to express your main messages coherently not just to answer questions.
Prepare for all questions – particularly the hard ones.
Package your information so that it is media-friendly and helps them “feed the beast” with stories which are newsworthy, containing detail and colour.
Practice out loud before you go on.