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story Basics

Updated: Mar 31, 2020

Businesses are full of stories; how the product was designed, how the founders started, what the market wants ….. You just have to know how to tell it. Here is the essential guide.

  1. Plan your story starting with the takeaway message. Think about what’s important to the audience. The ending is the most important point of the story. This is the message we want to deliver, and the one that will linger with the audience.

  2. Keep your stories short for the workplace. Three to five minutes long is about what people can digest in today’s busy world.

  3. Think about your story like a movie. Imagine you are screenwriter with a goal to get your message across. The story has to have a beginning, middle, and end.

  4. Tell it well. Add descriptions of time, place, and people with their emotions.

  5. Make it strong. Use vivid language and intonation. Tap into people’s emotions with language.


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