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Writer's pictureSusan Fisher

The (Late) Queen's MESSAGing masterclass

Updated: Aug 21




The late Queen of England was always something of a media star. She was still doing television broadcasts at Christmas at over 95 to massive audiences but it was during the pandemic that she became a YouTube sensation.


We know that for that Corona broadcast only one cameraman in protective dressing was allowed in to film her and we may never know how much help she took in writing her speech but it was genius .


It was simply and quietly delivered to a nation she characterised as showing "self-discipline, quiet good-humoured resolve and fellow-feeling". Her audience was the whole country but she chose to send an almost secret message to those for whom the virus is most dangerous - the elderly.


"Better days will return," said the Queen. "We will be with our friends again: we will be with our families again; we will meet again."


She knew that any Brit over the age of 55 would recognise those last words instantly but for those in their 80s or 90s it went straight to the heart.


"We'll meet again" is one of he most iconic songs of the Second World War. Sung by Vera Lynn and known back then as " The Forces Sweetheart."


It could have seemed obvious and corny but it was the way it was said, the tiny word change and the intonation of her voice that made the difference.


In the original song it is sung like this:


WE'LL ( pause ) meet again


Her Majesty said it like this:


We will MEET (pause) again


Changing the emphasis and the pause is a thoughtful way of changing meaning. In this case it pays respect to the original but takes the words away from sounding hackneyed.


It came after the words " We will be with our friends again; we will be with our families again." - these by themselves are ordinary, everyday comforting words which all of us were thinking and saying at that time. But ending with the words,״We will meet again״ drew on the Blitz spirit of the The Second World War in a way that made the whole both evocative and majestic.


This is an example of a speaker really knowing her audience and caring deeply enough about her message to those who most needed our care now. Glorious.





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