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Remember the Renaissance Man ? The sort of person who knew a lot about everything. I found Tyler Cowan a few years ago but did not realise just how many people admire him until The Economist did a piece and podcast interview. How interesting that a guy who carries vast amounts of information in his head should interest anyone right now where AI is so top of mind. Cowan is a unique and unforgettable character. He is so unusual that he does not have to think too much about hi
Susan Fisher
Dec 18, 20252 min read


DOES aI trust you ? Play this game
Search is moving to AI which, as it turns out, is only human in what it looks for.
Susan Fisher
Aug 27, 20252 min read


AI speak ? E-E-A-T your words
Why overdosing on AI in writing makes you lose trust and what to do about it.
Susan Fisher
Mar 24, 20251 min read


Dare to be different
Showing how you're different is part of being a leader. Here's why.
Susan Fisher
Nov 18, 20242 min read


investors need a big story
Why investors still need to hear the grand vision of your startup.
Susan Fisher
Oct 22, 20242 min read


Why Ai means you need to speak more
The use of Chat GPT, Gemini and others means that speaking to people out loud is even more important to be authentic.
Susan Fisher
Oct 13, 20242 min read


MESSAGING UNDER FIRE 2 - SIMPLE or SOPHISTICATED
Gaza - Israel War, War of Civilisations ,War of Worlds, this tragic, unasked for conflict is all of these. It is also a war of words....
Susan Fisher
Sep 10, 20242 min read


GtM plan or messaging-which first?
Messaging and the GTM Plan. You can't have one without the other but which comes first? The GTM plan is basically this; who needs what...
Susan Fisher
Sep 4, 20243 min read


pitch like a leader
The team, the team, the team. Ask any investor what's important in an investment decision and that's what you'll hear at every stage of...
Susan Fisher
Aug 21, 20242 min read


how to make your team happy
Perhaps the best model I know for understanding how good teams are built is Norming Storming Forming Performing team behaviour model...
Susan Fisher
Aug 15, 20242 min read


Messaging cyber (for dummies ?)
TOP 5 MESSAGES ? Explaining cyber tech has never been easy. I realised this working with the US Sales Teams at the cybersecurity pioneer...
Susan Fisher
Aug 8, 20242 min read


Messaging under fire no.1 - THE FACTS
Good messaging and why you can't ignore the basic facts.
Susan Fisher
Jul 18, 20242 min read


Not Just Great Tech
Technology Geniuses. This ecosystem is full of them, many with great minds and, as we have seen recently, even greater souls. These days...
Susan Fisher
Jul 8, 20242 min read


planning in uncertainty
Those who fail to plan plan to fail. Right ? And then there's a war and your CEO may be on the front line. As they say in Yiddish "Der...
Susan Fisher
Jan 24, 20242 min read


The (Late) Queen's MESSAGing masterclass
The late Queen of England was always something of a media star. She was still doing television broadcasts at Christmas at over 95 to...
Susan Fisher
Aug 1, 20232 min read


rumouRS, gossip & Politics - HYBRID TEAM HAZARDS
Remember when everyone worked in the office every day? You could just get up and grab a coffee and a chat in the kitchen, walk past your...
Susan Fisher
Mar 1, 20232 min read


pitch not push
The right and wrong ways to pitch your product or services.
Susan Fisher
Nov 17, 20221 min read


product-market fit. What's yours?
Here is a conversation. I was working on messaging with the CEO of a great growth company who've developed productivity software. Me: Who...
Susan Fisher
Nov 4, 20211 min read


hypergrowth or Balagan?
In just the last week I've been talking to clients in hyper-growing marketing and sales in companies in green tech for developing...
Susan Fisher
May 11, 20212 min read


handling difficult questions
Any time you are speaking to people you need to ask yourself this question: "What is on their minds?" It may be a live or on video but as...
Susan Fisher
Feb 22, 20212 min read
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