• Susan Fisher

hypergrowth or Balagan?









In just the last week I've been talking to clients in hyper-growing marketing and sales in companies in green tech for developing countries, fintech for SMBs and good old enterprise software.

Totally different organisations, right? But all of them have the same issues.

They have raised money for international expansion and need to sell fast.


In the first 3 months of this year Israeli tech startups raised nearly double the amount raised in the first quarter of 2020 and the crazy pace of investment is set to rise even more. I heard the phrase "going SPAC' for the first time recently.


The term “hypergrowth” was first used in 2008 by Alexander V. Izosimov in the Harvard Business Review to describe, “The steep part of the S-curve that most young markets and industries experience at some point, where the winners get sorted from the losers.


Lots of folk get recruited quickly for new sales related roles. Here are some of them: Marketing, Pre-Sales, SDRs, Business Development Managers, Account Managers, Sales Managers , Customer Success Managers.


They to hit the ground running and there is no time for real onboarding or coaching.


It's every hand on deck so technical VPs find themselves facing more customers at different stages in the sales process without agreed messaging and approaches. There are also quicker promotions but less time for coaching and training.


Within weeks you hear the old chorus

"It's a balagan. The right hand doesn't know what the left is doing,"

This is even harder where people are working hybrid or remotely.


I can help ! The short cut to getting people up and running fast is a well prepared workshop focusing on customer use cases, different need states and sales points.


In a day or less you can agree messaging, tone of voice, customer facing does and donts and start to feel like a team.


Get in touch, Winner.