• Susan Fisher

Why messaging matters

Updated: Mar 31

We all know TLDR - too long didn't read. Add TLDH - too long didn't hear and the real killer TLDU - too long didn't understand.


People in tech and innovation live and breathe the product. So often they fall into the traps of overexplaining, being complex and far too wordy.


In a world of information overload ( or infobesity or infoxication )you have to decide on your messaging. Think about this:

  • What you are bringing to your customers

  • Why they need it

  • An easy, catchy, way to say it

This is important even if is this is the most complex technology in the world.

Keep it Simple, Successful.





Susan Fisher

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